Truck like you Truck
More people were entering the truck market than ever, giving Toyota an opportunity to snag newcomers who didn’t see themselves as the typical, flannel-clad “truck people" featured in every other truck ad. So, we created a 360-degree campaign called “Truck like you Truck,” embracing all the non-traditional, modern, and sometimes downright bizarre ways to use your Toyota Truck.
The most standout part of the campaign was an AI-powered Tool on the site, which helped new shoppers quantify confusing and new-to-them truck specs (like “payload”) into tangible visualizations.
Gonna go ahead and time-stamp this EARLY 2025. Knowing that even as I type this sentence, AI technology has gotten leaps and bounds better. But nonetheless, a cool way to solve a consumer problem and not just use AI for AI sake.
We supported the effort with social, digital and a whole lot of influencer, that ultimately laddered up to a bigger ‘Truck like you Truck’ Campaign.
Screen record of user experience.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
